The principles that I talked about on my last post which governed Fibre-Active back when they were working with Nièvre were taken word for word from our old campaign strategy and might be little difficult to grasp for those who might not have a general understanding of an economic development agency.
This is the main reason I decided to create this page and try to help explain things in more ‘lamens terms’ so that anyone can understand these concepts.
If I could sum up the general mission of Fibre-Active, and all development agencies for that matter, it would have to be attempting to create an environment that will attract and excite people to be a part of. I understand that this is a very general statement and this is much easier said than done, but that’s why I am taking the time to lay some of these ideas out this format.
When I look at a city or area as a whole from the outside I generally ask myself this question:
“Would I want to take my family on a weekend getaway here?”
If the answer is no, then this is where a team like Fibre-Active comes in and implements a plan of attack to turn that answer around.
This is where the whole economic development process begins and let me be the one to tell you, it is no simple process.
Just to give you a little overview of what Fibre-Active was hired to do, I wanted to share the main principles behind the agency when they were hired for Nièvre.
The redefinition of the missions of “the Development Agency of Nièvre Economy” materialized June 28, 2002 by the birth of “active fibre.” For the first time in France, an economic development agency gave an identity through a trademark and a specific name: active fibre.
Three founding principles governed the birth of the active fibre concept:
“The Willingness of Elected Officials and Stakeholders”
It is indeed a voluntary approach expressed in the first place by Marcel Charmant, Chairman of the General Council of Nièvre. But it is also the will of all the founding members of active fibre of which the Board was deliberately composed of 27 members representing corporations:
The General Council
Local authorities (Agglomeration Community of Communities and Country)
The inter consular
National companies responsible implanted in the Nièvre
And as associate members, partners of state services and administration
“Mobilizing for the Future”
In this expression, though all the determination we understand that characterizes the will of our members. Their conviction that economic development is mainly the result of the mobilization, in the same direction, all the energies of the actors of a territory.
“In a partnership inter tool”
One can indeed convince outside the territory, the territorial Nièvre offers a tempting destination that insofar as the territorial marketing of the vision of our department is shared by all its actors. The active fibre concept was wanted to create a place for determining the shared vision of the product Nièvre.
Fibre-Active was an economic development agency that I had worked very closely with when they were hired to revitalize Nièvre (named after the river), which is a department near the center of France. For anyone who isn’t familiar with other parts of the world and the way their country is ran, a department is one of the three levels of government that makes up a city or area.
While I was working with Fibre-Active, I learned a lot about what it takes to get an economy going and these are things that I will retain and carry with my for the rest of my life. While I no longer work in France or in the field, I still look back at all of my experiences working with this amazing team and think about how many cities and areas in the United States could implement some of the things I learned and how much of a benefit it could be for these economies and the economy of the country as a whole.
I don’t think I really need to go into too much detail about the benefits of having a thriving economy, as we have all seen the negative effects when our economy took a nose dive just a few years ago.
Although obviously much easier said than done, I would still like to talk about some of the things that I learned and how I think they could be used for areas all over the country.